Marketing to People | by Ben
Marketing is going to be important. One of the best things that the Bush campaign did in 2004 was make its supporters feel like they were part of a team and that GW winning would affect peoples lives in a positive way.
One of the best writings I've seen lately about how marketing is changing is Hugh MacCloud's Hughtrain essay. He starts with a provocative statement: "THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE". That just blows me away; it shows the space where the ideas of representative democracy and good government can grow. We need to get the "brand" of government back in the good graces of people, and help them believe in its power to help their lives and other people's lives.