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Review: How to Run for Local Office | by GlennM

Next book down in the pile: "How to Run for Local Office" by Robert J. Thomas

  • Good for background on how campaigns work, it walks you through every step of the campaign process. Every step.
  • Quick read since a lot of the material is repetitious. And he repeats himself.
  • He's arrogant! And he will tell you what to do! Down to details that don't matter! But think for yourself!
  • Since it's only 113 pages, it was fairly easy to just ignore the arrogance and repetition and get some nuggets out of the whole thing. It gave more context to what I'd been through when helping a little with campaigns last fall.
  • It paid to read the book closely. In between the drivel were some really funny lines. Going to be a candidate or a campaign manager? Breed & Co is ready to sell you that 2 × 4.

Some of the topics covered:

  • Getting organized, planning your team
  • Managing your database
  • Getting out to the "good" voters
  • Campaign time management
  • Endoresement management
  • Campaign $ management
  • Preparing for Public Appearances
  • Phone banking and surveys
  • Get Out the Vote (GOTV) efforts
  • Election day (primary, and general election) activities